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The Science Behind Online Advertising: Understanding Targeted Marketing
How targeted advertising works under the hood: cookies, advertising profiles, data sources and the auctions that decide which ad appears on a page.
The Web and Society
Ads, Shops and Reputation
How targeting, online stores and your public image really work.
The Science Behind Online Reputation Management: Understanding the Importance of Online Presence
What a search for your name reveals, why employers and others look, and practical steps for individuals to tidy and manage their public footprint.
The Science Behind Online Shopping: Understanding the Psychology of E-Commerce
How store layout, price display, reviews and checkout design nudge online shoppers, and how to notice these choices so you can decide at your own pace.
The Science of Online Marketing: Understanding the Psychology of Targeted Advertising
A plain look at the mental triggers marketers rely on, from scarcity and social proof to reciprocity and loss aversion, and how to notice them in ads.
The Science of Online Reputation Management: Understanding the Importance of Online Presence
A small-business guide to brand reputation online: handling reviews and complaints, keeping listings accurate, and building trust steadily over time.
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